Here we have rare piece of Kentucky Derby and Advertising history. It's a large Fehr's Ale Kentucky Derby sign from 1939. The antique horse racing sign is made out of cardboard which makes it all the more rare.
These advertising pieces were given to taverns around the time of the derby to boost sales. There were supposed to be returned to the brewery when the Derby was over.
The rare sign shows a race in action with a huge bottle of Fehr's Ale sitting in the inner circle. The winner of the 1939 Kentucky Derby was Johnstown.
The antique photography was done by Caufield & Shook, who were based in Louisville, Kentucky. In 1924, they became the official photographers of the Kentucky Derby.
The framed piece measures 40" x 31". There is no glass in front of the piece. There is some staining up near the Fehr's Ale logo. There is a small puncture above the bottle in the inner circle. There is some slight discoloration and scrapes throughout. It really is in remarkable shape given it's age. I've only seen a few others show up at auction and they are usually in very rough shape.
Please see all pics as they are part of the description.
I ship to the continental USA only. Free shipping on the vintage advertising display.
Don't miss out on this awesome piece of horse racing and advertising history.
